Because most agencies are still charging 2018 prices for 2026 work. AI and modern web tooling have collapsed what used to take six weeks into six days. The real cost of building a high-quality custom website has dropped by more than 90% in the last two years — but the agencies that adopted these tools kept the savings in their pocket. We didn't. You're paying close to actual cost. The site itself? Built on the same stack the top design firms use. Same quality. Often better. We just don't run a sales floor, a 12-person account team, or a downtown lease — so you don't either.